Label making is no easy task. More, however, goes into label making than just content. Color of the text discussed, size of the letters debated, length of the message questioned…and finally the type of font to be decided upon. There are millions of fonts out there; each with their own personalities and psychological aspects to consider. Is this change in font distracting?? I’m sure it is...That’s why font is exciting, interesting and important to consider when designing an exhibition…Here are some examples…
Why here is Cooper Black…somewhat silly and loud. Or here is Brush Script M7 fluid but difficult to read. American Typewriter is clear and concise. Font can change how we read documents. So, the curatorial team has been carefully considering how font looks up close, far away, and how it reads as a whole document.
SO here is our question to you…
Do you think text has an important impact on exhibition design?
Or perhaps more importantly…What’s your favorite font??
No comments:
Post a Comment